Privacy Policy

Last Updated: January 2026

Family First UK ("we," "us," "our," or "Company") operates the website familyfirstuk.org (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our Website.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, including any other media form, media channel, mobile website, or mobile application related or connected to it.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

• Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or signing up for our services.
• Technical Data: IP address, browser type, operating system, referring URL, pages visited, and time spent on pages.
• Cookies: Information stored on your device to recognise you and improve your experience (see Cookie Policy below).
• Usage Data: Information about how you interact with our Website, including clicks, scrolls, and navigation patterns.
• Device Data: Device identifiers, hardware model, and mobile network information.

How We Use Information

We use the information we collect for various purposes, including:

• Analytics: To understand how visitors use our Website and to measure the effectiveness of our content.
• Affiliate Tracking: To track affiliate commissions and conversions when you click through to our casino and betting site partners.
• Site Improvement: To enhance Website functionality, user experience, and content quality.
• Communications: To respond to your enquiries and send you updates about our Website (only with your consent).
• Marketing: To deliver targeted marketing content and promotional materials relevant to your interests.
• Compliance: To comply with legal obligations and enforce our Terms of Service.

Cookie Policy

Our Website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognise you and remember your preferences.

Types of Cookies We Use:

• Essential Cookies: Required for basic Website functionality (e.g., security, load balancing).
• Performance Cookies: Track Website performance and user behaviour to improve our services.
• Analytics Cookies: Collect data about how visitors use the Website (e.g., Google Analytics).
• Marketing/Affiliate Cookies: Track referrals to our casino and betting partners to calculate affiliate commissions.
• Third-Party Cookies: Set by our partners and service providers for analytics and advertising purposes.

Opt-Out Options: You can control cookies through your browser settings and refuse non-essential cookies. Please note that disabling essential cookies may affect Website functionality. You can also opt-out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.

Third-Party Links

Our Website contains links to third-party casino websites, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or security of these external websites.

Important: When you click through to partner websites, you leave our Website and are subject to their own privacy policies and terms of service. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.

We do not control, endorse, or accept liability for third-party content or services.

Your Rights

Under UK Data Protection Law (UK GDPR and Data Protection Act 2018), you have the following rights:

• Right of Access: You have the right to request a copy of your personal data that we hold.
• Right to Rectification: You can request that we correct inaccurate or incomplete information about you.
• Right to Erasure: You can request the deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You can ask us to limit how we use your data.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to certain types of data processing, including direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.

If you wish to exercise any of these rights, please contact us using the details below.

For international users: If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or other applicable state laws. We will comply with all applicable privacy legislation.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Personal Data: Retained for the duration of our business relationship and as required for legal and accounting purposes (typically up to 6 years).
• Cookies: Session cookies are deleted when you close your browser; persistent cookies are retained for up to 2 years unless you delete them.
• Analytics Data: Aggregated and anonymised data may be retained indefinitely for historical analysis.

When data is no longer necessary, we will securely delete or anonymise it.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your information, please contact us:

Email: privacy@familyfirstuk.org
Website: familyfirstuk.org

We will respond to all data subject requests within 30 days in accordance with UK Data Protection Law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the updated policy on our Website and updating the "Last Updated" date above. Your continued use of the Website constitutes your acceptance of any changes.