Privacy Policy

Last Updated: January 2026

Family First UK ("we," "us," "our," or "Company") operates familyfirstuk.org (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using familyfirstuk.org, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We collect information in various ways, including:

• Personal Information: When you voluntarily submit forms on our Website, we may collect your name, email address, phone number, and other contact details.
• Technical Information: We automatically collect your IP address, browser type, operating system, pages visited, time and date of visits, and referring URLs.
• Cookie Data: We use cookies and similar tracking technologies to recognise you and store your preferences.
• Usage Data: We collect information about how you interact with our Website, including clicks, search queries, and pages you view.

2. How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our Website and services.
• To send promotional emails, newsletters, and marketing communications (with your consent).
• To track affiliate commissions and performance metrics from linked third-party gambling operators.
• To conduct analytics and monitor Website performance using tools such as Google Analytics.
• To personalise your experience and deliver relevant content.
• To comply with legal obligations and protect against fraud or misuse.
• To respond to your inquiries and customer support requests.

3. Cookie Policy

Our Website uses cookies and similar technologies to enhance your browsing experience. The types of cookies we use include:

• Essential Cookies: Required for core Website functionality and security.
• Analytics Cookies: Used to understand how visitors use our Website and improve performance.
• Affiliate Tracking Cookies: Used to track clicks and referrals to third-party gambling operators and record affiliate commissions.
• Marketing Cookies: Used to deliver targeted advertising and retargeting campaigns.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. However, disabling cookies may affect the functionality of our Website. For more information, visit www.allaboutcookies.org.

4. Third-Party Links

Our Website contains links to third-party gambling operators, casinos, and betting sites. We are an affiliate publisher and earn commissions when you click through and use these services.

Important: We do not control the privacy practices, content, or policies of third-party websites. We are not responsible for their data collection, use, or security practices. We strongly recommend that you review the privacy policy of any third-party site before providing your personal information or engaging in gambling activities.

By clicking on third-party links, you leave familyfirstuk.org and access external websites at your own risk.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to certain exceptions).
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request your data in a portable, machine-readable format.
• Right to Object: You can object to our processing of your data for marketing or affiliate tracking purposes.
• Right to Withdraw Consent: You can withdraw consent for marketing communications at any time by clicking the unsubscribe link in emails.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Contact Information: Retained for the duration of our business relationship and as required for marketing purposes (unless you opt out).
• Analytics Data: Typically retained for 26 months by Google Analytics.
• Affiliate Tracking Data: Retained in accordance with our affiliate program terms, typically for 12–36 months.
• Cookie Data: Expires based on cookie settings (session or up to 2 years).

When data is no longer required, we will securely delete or anonymise it. However, we may retain certain data to comply with legal obligations or resolve disputes.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

• Email: privacy@familyfirstuk.org
• Website: familyfirstuk.org

We will respond to your inquiry within 30 days or as required by applicable data protection laws.

Disclaimer: This Website is for informational purposes only. We do not endorse gambling and encourage responsible gambling practices. If you or someone you know has a gambling problem, please seek support from GambleAware or Gamblers Anonymous.